Awards & Mentions
- Idéa 2020
- Idéa 2021
- 360 Campaign
Get more inspired
The SAQ Inspire program is more than a points card and the SAQ had trouble to communicating it.
So we figured. How about we show them their own behaviour in playful way in order to make them realize how the Inspire application can help.
Habit, lack of time, memory lapse—we can all see ourselves in the consumer behaviours playfully depicted on television, on signage, online, and in store.
To promote the different aspects of the Inspire program, the integrated campaign invites consumers to rethink their approach to buying alcohol and to develop new habits. Yet the platform isn’t at all preachy—instead, it suggests practical, affordable ways to get the most out of the program and the recommendations of in-store advisors
Made at Cossette
Print and OOH
A static execution was imagined in order to to fit the print, In store and OOH formats.