Client
Société des Alcools du Québec
Year

2019

Awards & Mentions
  • Idéa 2020
  • Idéa 2021
Deliverables
  • 360 Campaign

Get more inspired

The SAQ Inspire program is more than a points card and the SAQ had trouble to communicating it.

So we figured. How about we show them their own behaviour in playful way in order to make them realize how the Inspire application can help.

Habit, lack of time, memory lapse—we can all see ourselves in the consumer behaviours playfully depicted on television, on signage, online, and in store.

To promote the different aspects of the Inspire program, the integrated campaign invites consumers to rethink their approach to buying alcohol and to develop new habits. Yet the platform isn’t at all preachy—instead, it suggests practical, affordable ways to get the most out of the program and the recommendations of in-store advisors

Made at Cossette

Traditional Media

We created 4 15s executions that were aired on Television.

TV SPOTS FR

TV SPOTS EN

Other video executions

In addition to to the TV campaign we also produced a TV spot airing on New Year’s Eve and and extended version of one of the TV spot that we shared across social media platforms.

EXTENDED WEB VERSION FR

NEW YEAR’S EVE TV SPOT FR

Print and OOH

A static execution was imagined  in order to to fit the print, In store and OOH formats.

PRE-ROLLS FR

Digital

The digital 6 seconds format approach was to skip the story and only show the message on the bottle followed by the campaign’s tag line.

PRE-ROLLS FR

Interactive FR

Campaign (case study FR)

Social Media (case study FR)