RONA
Year
2020
Awards & Mentions
_
Deliverables
- TV
- Online Video
- Out of Home
RONA
FOR THOSE WHO KNOW
Rona needed to reposition themselves as the place for people who know about home renovations, The insight was to show that while some DIY experts may know a lot about tools, they might struggle with other things .
The TV campaign shows men at work on typical DIY projects, with the renovation expert revealing a comic Idiosyncrasy.
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Made at Sid Lee