RONA – FOR THOSE WHO KNOW

Client

Year

Awards & Mentions

Deliverables

Rona needed to reposition themselves as the place for people who know about home renovations, The insight was to show that while some DIY experts may know a lot about tools, they might struggle with other things .

The TV campaign shows men at work on typical DIY projects, with the renovation expert revealing a comic Idiosyncrasy.

–

Made at Sid Lee