Let’s face it, when you work in advertising you are gonna make 70% crap ads and 30% of good stuff. Every time creatives face the opportunity to create good, possibly award winning work they try to grab that opportunity and create excellent work that could lead to an award. But there is obstacles, a lot of obstacles. Developed for Infopresse, that campaign demonstrates the possible challenges creative could face when wanting to make that work that could get them a Créa award. The deployment of the campaign was print and digital.